Alfie de Meow is a cats-only jewellery label, inspired by a family-rescued calico named Alfie. They aim to help cats that need our love and attention by donating 10% of sales to cat welfare groups based in Singapore. This year, they pledge their love to the Love Kuching Project, a Singapore cat rescue group that promotes cat adoption, rescues cats in need and conducts sterilisation of the community cats.
