Mar 27 2020
"My inspiration comes from re-looking at the past, reflecting at ways of understanding where I come from — where we come from."
As we celebrate our 2nd birthday, we want to dive into the stories of 3 of our featured creative partners to share with us their take on creativity, how they utilize it in their craftsmanship, and the impact it has on inspiring the creative community of tomorrow.
In Part II of our feature, we have Jeffrey Lim, Founders of Studio 25 to share with us his personal inspiration. Read on!
1. Tell us about yourself and your business.
Hi, I'm Jeffrey Lim, a communication designer, urbanist and artist. I've done different types of projects through Studio 25. It is a workshop studio where I am able to create and explore different ways of my understanding.
2. How did the idea of materializing your creativity into physical products happen?
My projects revolve around advocacy, engagements & research, and the outcome from them are the byproducts that you now find in Naiise. For instance, creating a cycling map for the city came this limited edition poster map, and my research into vernacular graphic language culture transpired to sign painting. Collecting narratives, researching on identity, with my design-thinking background, they have allowed me to find ways to express myself and my thoughts.
"There are deeper stories that are beyond just what we see. And if we read into them, it gives us some unique connection to our locality and sense of place and belonging."
3. What’s the message you wish to send out to people who come across your brand/products?
There are deeper stories that are beyond just what we see. And if we read into them, it gives us some unique connection to our locality and sense of place and belonging. I hope the work I have produced can create that connection.
4. What inspires you in your current and future works?
In the studio, I have a deep consciousness with materials I use, the objectives of creating and the intention for exploration. There are multi-layered messages in my work and in a way, it's an experimentation into creating narratives with different forms.
5. How have platforms like Naiise helped you in the growth of your brand?
Naiise creates a bridge to a wider audience, dedicated to showcasing unique items from the local scene. Most of my work is an accumulation of sketches and ideas, produced many years before, remaining in the studio's collection. Naiise platform has enabled me to share and release them, and inspire me to create new work and ideas.
6. How does you/your brand play a part now in inspiring the creative community to move forward?
My inspiration comes from re-looking at the past, reflecting at ways of understanding where I come from -- where we come from. I can only hope this sensitivity can create an awareness of looking beyond the surface, to reconcile with different truths and find ways of adapting to the future.
Check out the full collection of cycling maps and hand-painted wooden signs here. Grab a piece or two to support small homegrown businesses like Studio 25 especially in a season of uncertainty as this. #supportlocal
Use our birthday code NAIISETURNS2 to get 12% OFF with no min. spend + FREE Jute Bag for all orders above RM100. Promo ends 31 Mar 2020.